Purple tree books3/17/2023 ![]() ![]() ![]() Within a couple of years, over a million copies of Purple Turtle storybooks and activity books have been sold in more than 25 countries. Widely known for its children's books and animation series, Purple Turtle has set new benchmarks in early childhood education and development ever since its launch in Frankfurt Book Fair 2013. We are also toying with the idea of having more clothing lines for children, similar to our T-shirts-high-quality, fun, sustainable, gender-neutral, all of which resonates with the spirit of Purple Turtle." Now, they can flaunt their little hero on their outfits. "Purple Turtle kids' T-shirts have been designed with fun, comfort and style in mind," says Manish Rajoria, Founder and CEO of Aadarsh Technosoft Pvt., the owner of Purple Turtle IP, "With the amazing response we had from Purple Turtle books and animated series we decided to venture into kidswear. The designs include cute, colourful animal characters seemingly ready to accompany kids on all their day-to-day adventures. Available in regular fit in three different sizes, these tees come in four bright colours-white, black, blue and yellow. With a view to embrace the joy and magic of childhood, Purple Turtle kids' T-shirts have been made out of skin-friendly fabric-soft, breathable 100% cotton that infants, toddlers and preschool-age children can feel comfortable wearing all through the day. Purple Turtle, the leading kids' edutainment brand today has announced its launch of a fresh collection of T-shirts for children ages 2-5. News Purple Turtle Forays into Kidswear Segment The main aim is to instill a lifelong love for reading. Matching readers with books are very important in a day and age where books are easily available ata low cost. Picking a story thatis beyond or below the readability levels or whichfails to match the interest levels of pre-school children can cause more harm than not reading at all. Anyone wanting to learn and better their English language skills can make use of these books. Purple Turtle Graded Readers are a great learning tool for all irrespective of age. Speaking skills- Finally, moving up gradually from level 1 to 3 will give a better understanding of the language and build confidence to speak.Since the story has been developed not only on creative lines but with the help of a methodology it is more effective. Reading skills- Reading is one of the many ways tomaster a language.This contributes to a part of unconscious learning through visualisation. Listening skills- The stories are age-appropriate and interesting.This is the ideal level for pre-school children and develops the below skills that are essential for early learners. The books score1.5on the ATOS scale and 200Lon the Lexile methodology scale. Purple Turtle Graded Readers – 3 levelsspread across 36 books have been developed following the ATOS and Lexile Methodologies. So, it is very important to choose books that have been developed keeping in mind these grading levels. It is a method of measuring content just like we measure temperature, height, etc.Similarly, a student’s score on the Atos and Lexile scale can be assessed and the correct books will help them better their English language skills. A story may have a simple vocabulary and small sentences but the content can be complicated to understand. One must not confuse easy vocabulary with understandability. The level of understandability in the content is measured with the LEXILE method. Taking into consideration the length of sentences + variation in the vocabulary used + the number of words+ average words in a sentence, theATOSscore is set. ![]() What exactly are ATOS and Lexile Methodologies? ![]() Also, before stocking your library do consider these scores of the book or carry out a task to evaluate the books. This is also crucial for schools and institutions that have to provide readingmaterial to children of various age groups. Atos and Lexile assist you in choosing books. Thanks to research and development,ATOS and Lexile Methodologies help you decide which level of book to pick up for your child. Bombarding young readers with stories or information that is beyond their understandability and grasping power will create disinterest and frustration. But the challenge is to choose the correct book for your child. The market is full of books and publishers have ensured that every genre has been covered. Teaching young children to read easily is important for overall development. Blog Choose the right reading books for your child with the help of ATOS and Lexile Methodologies ![]()
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